Artificial intelligence’s role in content marketing has been the talk of the town since the beginning of 2023. With tools like Cortex, Lately and ChatGPT at hand, the arena of content marketing has seen a significant change in dynamics. The question “will we be losing our content jobs to A.I.?” is now the elephant in the room. As a Digital Marketing Agency, If you’re solely relying on A.I. generated content, believe us when we say, there are some nasty pandora’s boxes waiting for you.
A.I. generated content might be saving your time or your expenses but in the longer run, depending solely on it will not be very fruitful for your marketing efforts. One thing that content generated by artificial intelligence will never have is “human touch”. The information and suggestions imparted through years of experience and socialising will always have the upper hand over A.I.
A.I. cannot replace a human content writer anytime soon and here are some reasons why:
1. Lacks Empathy
As a human being, what do we respond to the most? When someone portrays signs of empathy. Even more so, when they try to see the world from your shoes and try to understand your hopes, problems and aspirations. Content generated by A.I. lacks the empathy, the understanding of the human psyche, that unlocks a reader’s response to a piece of content. Your content will not engage readers unless you make them believe in what you write. Your writing portrays your experience, success and failures. A good piece of content is like a gourmet dish, you need to craft it with care, with all the right ingredients at the perfect composition.
2. Very Unoriginal
Authenticity is the key to a perfect content marketing copy. Rather than creating, A.I. is more inclined to mimicking. As a marketing agency, the one goal we thrive to attain is originality. The information generated by A.I. is mostly mimicked with little paraphrasing from other content that already exists in the internet. A compelling content is rather a creation and not a compilation. One thing is for certain, unless you “create” and not “copy”, you cannot sway people’s minds to believe in what you advocate. Also, “plagiarism” is a thing, and trust us when we say, plagiarised content is heavily frowned upon by Google and it can earn your website penalties. When you subject your A.I. written content through a plagiarism check, there are strong possibilities that the result would show that the content is significantly plagiarised.
3. Fact or Fake?
The foundation of a compelling, informative and correct piece of content is FACT CHECKING. The worst thing that you can do as a content writer is, write a piece of content filled with misinformation. What could be the worst possible scenario? Imagine writing an article about any physical ailment and guess what, the content is filled with misinformation. The consequences would be drastic.
It all stems down to the research an individual does while writing content. You cannot expect the reasoning skills we use to derive the difference between what is factual and what is fake from artificial intelligence. A.I. is devoid of experience and simply collects data from sources which are available on the internet, and we know very well, there are a lot of websites where content is filled with misinformation.Your content marketing goals would not reach its fruition unless your are absolutely factually correct. Our ability to differentiate and determine is what makes human touch more essential to content.
4. Too Logical to understand context?
The process of content presentation when it comes to A.I., is to scour throughout the internet and form a series of sentences to satisfy its master’s query. Unlike the genie in the bottle which grants wishes based on ethics, it has no moral dilemma of how to filter out the seemingly offensive or discriminatory statements.
The havoc this can wreak upon your marketing efforts is unparalleled. The inability to distinguish between what you can say and what you shouldn’t, gives human instinct a big upper hand against A.I. when it comes to content curation.
5. Not Google Safe!
The sole objective for Google is to create a qualitative atmosphere for its users’ authentic experience, information that adds value to every reader. For Google, content marketing is that holistic grail the quality of which should not be tampered with. Content generated by A.I. often appears to be spammy.
Content generated by A.I., which are often paraphrased from other websites gets blacklisted by Google for an unauthentic experience.
Refer to the spam policies by Google for more information
6. Keyword Stuffing
A.I. has no understanding for making sense or creating a quality experience for the readers and as a result, to strengthen the SEO game, they might end up stuffing a generated piece of content with keywords. This is strictly forbidden by Google and is deemed as Black-Hat SEO. This is one of the biggest factor that can earn your website a penalty and Google might stop serving your page in the Search Engine Results Page.
The “artificial” in Artificial Intelligence is there for a reason. It hasn’t wrapped its head around originality yet and that is why your job as a content writer is safe. There might be decades or even centuries before A.I. can learn what humans have learnt through evolution for the past 600,000 years (not an exaggeration). The qualities we have developed in years, of understanding each other, forging relationships, portraying empathy, all of these are necessary to tell a tale through your marketing copy.
As a Digital Marketing Agency, your first priority should be delivering content that is curated with care and executed with finesse.
Why Digital Ninja?
At Digital Ninja, we believe that content is still at the epitome of our marketing efforts. As a digital marketing agency, we understand the importance and significance your brand holds and we help you portray your brand in its most original and authentic form. We help you reach your target audience and hence help your business flourish and your stats skyrocket
Koushiki Das
December 13, 2023 at 9:54 amGreat facts to consider before starting to unnecessarily drool over A.I..! 👏
Rachel Moon
December 14, 2023 at 2:34 pmIt’s appropriate time to make some plans for the future and it’s time to be happy.
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